So life as an entrepreneur rocks. It has some drawbacks, but overall life is pretty sweet. I get to stay home with my kids and wake up whenever I want (ha I haven’t slept in past 6:30 am in months!)
But seriously, it’s pretty awesome. One of the drawbacks is that I don’t get a traditional maternity leave. No one is going to do the work for me. No one else is going to write the blog posts, take the pictures, complete the personalized orders, answer the emails, or do any of the other 5,000 things I do every month.
When my son was born, the blog and business sat on the back burner for months and months. When we figured out we were pregnant with Little Miss I knew that couldn’t happen. I had to prepare this time to take a couple months off and hopefully still have the business run itself.
I don’t make a ton of money doing this, but I still didn’t want to let it go by the wayside like last time. So this time I did things I little differently to ensure the blog and business would stay afloat through those first few months with a newborn.
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How I Kept my Business Going after Having a Baby
I wrote as frequently as I could
I knew I wanted one post for every week I was gone. So I wrote as frequently as I could. I tried to write at least 4 new blog posts a week. I knew I wanted to take off from April when Little Miss was born, until at least August. So I came up with enough topics for those 3-4 months and then wrote as much as I could. About mid-February, I knew I wasn’t going to be able to write enough so…
I asked for help
I know I just said that no one else is going to write the blog posts, but that’s not totally true. Over the past few months, you may have seen some unfamiliar faces on the blog. That’s because I reached out to my network of other entrepreneurs and friends for help on keeping the blog stocked with good posts while I was gone.
Writing batches of blog posts and scheduling them out is pretty difficult. It’s not easy to write good posts back to back to back. So I took the help so that I would have enough posts.
I redid the Etsy shop
We spent the few months before Little Miss was born redoing the Etsy shop. I made more digital downloads and slowed down on taking on custom work. While I love the custom work, I knew I wouldn’t be able to keep it up once the baby was born.
I scheduled out Social Media posts
You know what they say, you have to spend money to make money. I finally broke down and paid for a social media scheduling service. I scheduled out Twitter, Facebook, Instagram, and even Pinterest posts so that I wouldn’t leave my audience hanging.
I took it slow
Once Little Miss was here. I took it slow. I’ve been enjoying time with my family, watching Bugs get used to his new sister, soaking up all this little baby time. I extended my processing time, didn’t look at the blog for 2 months, and tried to remember this time is short and that the business will be waiting for me when the kids are a little older.
It’s been well over 2 months since Little Miss was born and I’m back to writing posts and running the business again. I’m still taking it slow, but I’m getting back into the swing of things. Doing all the prep work made it easier for me to relax and has made it easier to jump back in because there’s no pressure! I can work, or I can wait. Either way, it’ll be ok.